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ABOUT

Hi there! I'm Dan, the founder of Level.

 

Like most people, I've worn a few different hats over the course of my working life. And, although I've occasionally given myself permission to believe that I might have a creative mind, I've always known that my talents (and abilities) don't lie in traditional artistic techniques. Some early adventures with a paintbrush quickly taught me that.

 

Realising I'd never master a brush, pencil, or even crayon, I turned to technology. And so began a long journey that eventually led me here, to create Level - an art platform that uses innovative and immersive technologies to make art more accessible for all. 

Dan Ford - CEO & Founder - Level Art

My hope is that Level's mission resonates with you and inspires you to explore the world of art through a fresh lens.

Thanks for being here. Please scroll down if you're interested in learning more about Level's mission and vision.

Level Art - Limited Edition Landscapes

THE PROBLEM

EXCLUSIVE & ELITIST ART

Unfortunately, the world of art can often feel inaccessible and exclusive. People can be made to feel that they need extensive knowledge or deep pockets to enjoy and own original or limited-edition art pieces. The digital art realm can end up being just as intimidating, with complex concepts like NFTs creating barriers for those who want to start collecting digital art. Non-Fungible Token isn't exactly the easiest of concepts (or names) to understand.

THE VISION

ACCESSIBLE & AFFORDABLE ART

This inaccessibility has always troubled me because I believe art has the power to evoke positive emotions and bring people great joy, especially when it represents a place that holds special meaning.

 

As an avid traveler with a passion for photography and technology (the photos on this page are mine), I started to think about a solution that could bridge this gap. A platform that would make art accessible to everyone who wants to enjoy the beauty of their favorite places. And so, here we are...

Level Art - Limited Edition Landscapes
Level Art - Limited Edition Landscapes

THE SOLUTION

BRINGING THE WORLD TO YOUR WALLS AND WALLET

Level allows people to experience the joy of having art they love in their homes and living spaces

 

Level's galleries focus on offering collectors art from places in the world that they have visited or lived, places that hold a special place in their hearts.

 

By combining innovative technologies and working with a community of collectors, contributors, and curators, Level aims to democratize the art world, making it inclusive and enjoyable for all.

Community

JOIN THE COMMUNITY

If you share this passion for art and connection, I would love for you to consider joining the Level community of art lovers and artists. Together, we can grow Level and bring the world to more walls, sharing our love for art and the special places that have touched our hearts. 

Level Art - Limited Edition Landscapes
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