Let's Do Things Differently

Launching a new business requires commitment, focus and hard work, but that doesn't mean it can't be an enjoyable experience.


Level simplifies the process of developing, launching and scaling a creative business. We use a range of straightforward visual tools, frameworks and models to empower aspiring entrepreneurs with the competencies and capabilities to transform their creative ideas into successful businesses.

Dan Ford

Founder & CEO


Dan is a Business & Brand Strategist and Executive Coach, with over 20 years experience successfully leading businesses in the creative industries.

A professionally qualified CIM marketer with an Executive MBA from London Business School, Dan is also a CTI trained leadership & business coach and has been recognised as one of the UK's Business Elite by Who's Who.

During his time as Managing Director of the Mercury Prize, Europe's Number One Arts Prize, Dan devised and produced long and short form branded content for broadcasters including the BBC, Channel 4 and YouTube. He also successfully developed and implemented marketing and brand partnerships with high profile brands including, Apple Music, Barclaycard, Bose, Hyundai, Stella Artois and Maserati.