OUR APPROACH
Personal Brand Model™
In a world where digital transformation is rapidly changing the professional landscape, staying ahead requires you to embrace innovation and change more quickly and consistently than ever before.
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Level's Personal Branding Model™ helps executives, professionals and leaders to evolve and excel in the digital age. Focusing on five key components - Risks, Relevance, Reputation, Relationships, and Resilience -this model provides a comprehensive framework to ensure you stay ahead and remain competitive in a rapidly evolving work environment.
In developing Level’s Personal Brand Model™, we’ve drawn on insights from multiple fields, including psychology, career development theory, and philosophy, to ensure a well-rounded approach. By combining established principles from cognitive-behavioural psychology, risk management strategies, and the latest research on human resilience, Level equips you to thrive in the digital age.
01
Risks
Understanding and mitigating the risks that pose the greatest threat to your ongoing career development and success.
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​Built on risk management principles and strategic foresight techniques, this component helps you proactively identify and mitigate risks that could hinder your career progression.
Identify Key Risks & Threats To Your Career Success
Assess Your Risk Attitude Across 6 Key Areas
Identify & Address Key Threats
Develop & Implement Risk Mitigation Plans
Application
Essential for identifying potential challenges and creating strategies to mitigate them, ensuring sustained career progression and personal stability.
Tools
Risk assessments, scenario planning, strategic foresight exercises, risk mitigation frameworks.
Outcomes
Enhanced awareness and preparedness for potential risks, enabling proactive management and decision-making.
02
Relevance
Ensuring you remain relevant in your industry and role through continuous learning and adaptation.
The concept of continuous learning, rooted in career development theory and psychological research, emphasizes adaptability as a core trait for long-term success.
Evaluate Your Current Career Position & Trajectory
Identify Key Industry Trends & Impacts
Conduct Personal SWOT Analysis
Develop & Implement Skill Development Plan
Application
Ideal for professionals looking to stay current with industry trends and maintain a competitive edge in their field.
Tools
SWOT analysis, professional development plans, industry trend trackers, skill gap assessments.
Outcomes
​Clear understanding of necessary skills and trends, enabling proactive career development and sustained relevance.
03
Reputation
Building and communicating a strong personal brand to enhance your professional visibility and influence.
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​Grounded in personal branding and social psychology, this component emphasizes shaping how others perceive your expertise and professional identity in a digital world.
Define Your Personal Brand & Key Messages
Optimise Your Digital Presence
Engage Effectively on Professional Platforms
Manage & Enhance Your Reputation
Application
Vital for professionals aiming to establish themselves as experts and leaders in their field through effective personal branding.
Tools
Brand definition exercises, LinkedIn optimization, content strategy development, reputation management tools.
Outcomes
A strong, recognisable personal brand that effectively communicates your expertise and leadership.
04
Relationships
Cultivating and maintaining meaningful professional connections and networks to support your growth and success.
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Drawing from network theory and interpersonal psychology, this component focuses on cultivating connections that drive professional and personal growth.
Assess Your Relationship Patterns & Behaviours
Map Current Professional Connections
Identify & Target Key Contacts
Develop & Implement Networking Strategies
Application
Crucial for building and sustaining professional relationships that support career advancement and personal growth.
Tools
Personality assessments, relationship mapping tools, networking strategy templates, contact management systems.
Outcomes
A robust professional network that provides support, opportunities, and collaborative potential.
05
Resilience
Building resilience to thrive amidst challenges and maintain long-term success and well-being.
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​Based on research in positive psychology and well-being science, building resilience helps you maintain emotional and professional stability during periods of uncertainty.
Assess Your Baseline Resilience
Develop & Maintain Resilience Habits
Enhance Emotional Strength & Stability
Plan for Financial Security & Stability
Application
Important for developing the resilience needed to adapt to change, manage stress, and sustain success over time.
Tools
Resilience assessments, habit formation guides, emotional strength exercises, financial planning tools.
Outcomes
Improved ability to withstand and recover from challenges, ensuring long-term professional and personal well-being.
