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A integrated approach to business and brand strategy

At Level, we employ our proprietary Business Design Model™, a comprehensive framework tailored to guide businesses and new ventures through strategic planning and sustainable growth.

This model encompasses six essential components: Purpose, Prospects, People, Proposition, Promotion, and Performance. Each element plays a critical role in shaping a robust and resilient organization.

A diagram of the Level Business Design Model and Framework for business and brand strategy

Purpose

Defining Your Foundation

Purpose serves as the cornerstone of any successful business. It encapsulates the core values and brand promise that drive your organization.

 

By clearly articulating your purpose, you establish a sense of direction and intent that aligns your team and resonates with your stakeholders.

 

A well-defined purpose not only guides decision-making but also fosters a unified vision, ensuring that every aspect of the business works towards common goals.

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A person in London, UK looking at an iPd showing Level's Business Design Model and Framework.

Prospects

Understanding Your Market

A deep understanding of your target audience is fundamental to addressing their needs and expectations effectively. This component involves comprehensive research to profile and segment your existing and potential customers.

 

By analysing customer behaviour, attitudes, and perspectives, you can identify pain points and desired outcomes.

 

This insight enables you to tailor your offerings and strategies to better meet market demands, enhancing customer satisfaction and loyalty.

People

Cultivating A Strong Team

People are the most valuable asset of any organization. Building a strong company culture and establishing effective working practices are essential for fostering commitment, collaboration, and communication within your team.
 

This component focuses on developing leadership, enhancing team dynamics, and creating an environment where employees feel valued and motivated.

 

A cohesive and engaged workforce drives innovation, productivity, and long-term success.

A man stood in front of the logo for Level, the business and brand strategy consultancy based in London, UK.
A man presenting at a business strategy conference in London, UK, with Level's Business Design Model on the screen next to him.

Proposition

Crafting Value-Driven Offerings

Transforming creative ideas into viable business solutions requires a structured approach to concept development and feasibility analysis. This component involves defining your value proposition - the unique benefits and value your business offers to the market.

 

By developing a compelling value proposition and a robust operating model, you ensure that your offerings are not only distinctive but also aligned with market needs and operational capabilities.
 

This strategic alignment is crucial for gaining a competitive advantage and achieving sustainable growth.

Promotion

Effective Communication and Engagement

Promotion encompasses the strategies and tactics used to communicate your brand and engage with your target audience.
 

Developing a comprehensive marketing and communications plan is vital for increasing visibility, building brand awareness, and driving customer acquisition.

 

This component involves selecting the right channels, crafting clear and consistent messages, and implementing campaigns that effectively reach and resonate with your audience. Effective promotion ensures that your value proposition is clearly communicated and that your business remains top-of-mind for potential customers.

An photo of satisfied clients holding bags showing the logo of Level Business Strategy Consultancy in London, UK
Business and brand strategy documents on a desk in a London office

Performance

Measuring and Optimising Success

Performance management is essential for tracking the progress and effectiveness of your business strategies.

 

This component involves defining key performance indicators (KPIs) that reflect your organizational goals, monitoring these metrics regularly, and analyzing the results to inform decision-making.

 

By continuously evaluating performance, you can identify areas for improvement, optimize operations, and ensure that your business remains on a path of sustained growth and profitability.

 

Performance analysis provides the insights needed to make data-driven decisions and achieve long-term success.

Integrating the Business Design Model™

Our Business Design Model™ seamlessly integrates Purpose, Prospects, People, Proposition, Promotion, and Performance into your strategy, providing a holistic approach to organisational development.

An icon representing the Purpose component of the Level Business Design Model for Business and Brand Strategy

Purpose

Establish a solid foundation by defining your core values and mission.

An icon representing the Prospects component of the Level Business Design Model for Business and Brand Strategy

Prospects

Gain deep market insights to understand and serve your target audience.

An icon representing the People component of the Level Business Design Model for Business and Brand Strategy

People

Cultivate a strong team culture that fosters collaboration and growth.

An icon representing the Proposition component of the Level Business Design Model for Business and Brand Strategy

Proposition

Develop compelling offerings that stand out in the marketplace.

An icon representing the Promotion component of the Level Business Design Model for Business and Brand Strategy

Promotion

Communicate effectively to engage your audience and drive success.

An icon representing the Performance component of the Level Business Design Model for Business and Brand Strategy

Performance

Measure key metrics to track progress and optimize your business.

This integrated framework builds resilient, adaptable businesses capable of navigating today’s dynamic market. By leveraging our Business Design Model™, Level supports your business from inception through growth, helping you create a sustainable and impactful organization that thrives competitively.

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